Cheshire businessman, cyclist and well-known local philanthropist Rob Mayor, along with daughters Rachel Price and Alex Mayor, is gearing up to attempt a charity fundraising cycling challenge like no other: the trio is hoping to set a Guinness World Record by pedalling the 1,000 miles from John O' Groats to Land's End on a tridem bicycle in 14 days!
Setting off on from Land's End on Sunday 13th April, Rob and his daughters plan to cycle from the tip of England up to furthest point in Scotland, arriving at John O'Groats on Friday 26th April. Each of the three seats on the specially designed bicycle will represent a charity close to the heart of each. Seat One, used by Rob, will be in aid of the Steve Prescott Foundation, supporting The Christie Cancer Hospital. Seat Two, used by Alex, will be in aid of Steve White's battle with Glioblastoma, supporting the Brain Tumour Charity. Seat Three, used by Rachel Price, will be in aid of the UK's only cholangiocarcinoma (bile duct cancer) charity, AMMF. Already a highly experienced cyclist, Rachel has recently returned from South East Asia, having joined close friend, cholangiocarcinoma survivor and fellow fundraiser Andrea Sheardown in a 450km charity cycle ride through Vietnam and Cambodia.
Having first commenced training for the World Record attempt just over one year ago, Rob and his daughters have cycled more than 2,000 miles since January alone! They have collectively raised more than £5,000 for their three charities; they hope their forthcoming LEJOG attempt will raise more than £10,000 for their chosen trio of worthy causes.
Commenting on the forthcoming world record attempt, Rob explains, "Thanks to typical British weather, my daughters and I have spent many months preparing by cycling through heavy rain and gusting wind, but we've received so much support along the way. For me, LEJOG isn't just about breaking a record, everyone who has ever attempted the ride knows that it's a test of who you are as much as of what you can do - this time we are fundraising for three incredible charities whose causes are close to each of our hearts. As a precursor to the world record attempt, my daughters and I have already successfully completed a 72-hour charity spinathon in Sandbach where we were supported by friends and members of the public, some of whom even joined us on their bikes! If anyone sees us on our tridem during the world record attempt, give us a wave along the way - it will be much appreciated as it's all in aid of three amazing causes. "
Helen Morement, AMMF's CEO says, "Completing this first tridem LEJOG world record attempt is a massive undertaking and because all costs for the trip are being paid by the riders themselves, 100% of the monies they raise will be split between the three causes. AMMF values all the fundraising efforts Rob and his family have undertaken. They are playing a vital part in helping to raise awareness of cholangiocarcinoma, a little-known and devastating cancer, the incidence of which appears to be increasing across all age groups, including younger people. There is an urgent need for research to find the causes of this disease, for better diagnostic tests and more effective treatments, so we are enormously grateful to Rob, Rachel and Alex for their fantastic support, and all of us at AMMF send them every good wish for their world record attempt. "