- 19% of men in the North-West regularly ‘intimately’ groom
- One in ten men are considering hair transplants
- 85% of the region spend up to an hour getting ready for a big night out
New research by male grooming brand men-ü has affirmed that North West is a region of hair obsessed males. When it comes to grooming, hair is the focal point of routines and we’re not just talking about their heads. This group of men are ensuring they are well kept from head to toe.
A huge 85% of men in the North West spend up to an hour getting ready for a big night out. Whilst much of that is spent ensuring their locks are on point these efforts go beyond hair gel and arranging their barnets. 19% are taking time to trim their intimate areas.
Given all the time dedicated to their locks, it’s no surprise that the cosmetic procedure most considered by North West men is hair implants. One in ten have considered the procedure which adds more volume and restores hair where it is receding or thinning. Ahead of popular procedures such as IPL laser treatments (5%) and botox or fillers at 4%.
Everyone knows there’s an array of useful tools up for grabs when it comes to hair styling with heat and North West’s men are taking full advantage. One in ten men use a hair dryer when they dry their hair.
And the grooming doesn’t end there. 7% give their chest the treatment along with 9% who maintain armpit hair and 4% who even shave their arms.
Shaving has additional benefits as the razor acts as a great exfoliator of the skin, removing up to two layers of dead skin cells. men-ü is launching a brand new gift set to help men achieve the ultimate shave and healthy skin. The men-ü Shave Facial Essentials kit has everything you need to put an end to bad, patchy shaves and leave men with healthy, smooth skin - every time.
Achieving the perfect shave is a four step process - the shave itself exfoliates the skin, The Healthy Facial Wash cleanses, removing any dead skin, then the Matt 'Skin Refresh' Gel tones, assisting with the common issue of oily skin. Lastly, the Facial Moisturiser Lift conditions the skin, preventing it from drying out post shave. The kit costs £29.95 and will be available by October.